Programme overview
Description
In All Star Driving School, a cast of celebrities are going to learn to drive…At least they’re going to try to, because they’re going to learn in the most extreme, nerve shredding way: on an intensive week-long course, joined by their family, friends, fellow cast members or band mates as their backseat drivers.
With two series on E4 in the UK, smashing the channel’s prime time slot average in the target demographic, the format has launched in Russia on CTC, in Slovenia on Planet TVand most recently in Mexico on Sony, E! Entertainment, Claro Video and Amazon Prime. This format also has huge opportunity for brand partnerships, with all versions sponsored by well-known car brands.